What will the paint companies do?

With the recent run up in the price of gasoline some may have noticed that the price of all the allied chemicals have gone up also.
Petroleum experts warn that the maximum amount of available petroleum is approaching (estimates range from with in years to with in decades.) We have heard a lot about the need to move to a hydrogen economy but have the paint companies given any thought or more importantly invested in what they will do when there isn't enough petroleum to go around. It's really hard to imagine what a world would be like when the pharmaceutical companies are competing with the plastic companies over increasingly scarce and expensive recourses were will paint rank on the bidding list?




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