Monday, July 21, 2008

More on the return of Acme

A note on the return of the Acme Paint label. I heard a rumor that one of the reasons Sherwin Williams has resurrected the Acme is a mater of use it or loss it.
Sherwin folded Acme back into the product line back in 1996 and now 12 years later if they had not used the name they stood to lose the rights to the venerable old name. Back before Acme was associated with Willie E Coyote and his plans to get that pesky roadrunner Acme stood for the best of something, the name implied it was as good as it could be.
As a marketing tool Sherwin Williams used Acme to differentiate it's market along with other brands Rogers and Martin Senour. I always thought that Acme had the best numbering system
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1 comment:

QVC said...

Sherwin really make this huge thing