Saturday, February 14, 2009

Hard times for some opportunity for others

These can be hard times for paint stores.  These can be hard times for your customers, especially if your customers are big body shops at the dealership level. These can also be times of great opportunity. There are plenty of small shops that have had no slow down in their business at all. 
I have given this quite a bit of thought for the paint store owner and the paint store counter men and women, you need to take more time slow down and give the small shop owner and the backyard warrior more service. In the end it's better to have 40 small shops than 8 big ones.
For the shop owner you need to be more agile I was talking to one of my customers today. Al of Exclusive Image here in Denver and he has been having a good no a very good winter. He does some dealer work, some rental car work and complete paint jobs on higher end cars;  Bmw's Mercedes, Chrysler 300s. He sets his customers up with custom tires and rims and really treats them right. He's honest, detail oriented and doesn't cut corners it has a given him a great word of mouth following.    

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